Sponsorship software, compared.
Sponsorship tools split three ways: deal data on who sponsors whom, CRMs that run deals to fulfilment, and measurement of logo exposure. Of the seven below, two publish prices on their own site: SponsorFlo and Scova Partners. Every fact about another company comes from its own website, linked in the table.
What each tool is, and what it costs
| Tool | What it is, in its own words | Price on its website | Source |
|---|---|---|---|
| Scova Partners (Scova Labs) | For a football club's commercial team: inventory with fair-value ranges, brands ranked by fit, proposals, pipeline, renewals and red-flag checks | Yes: €2,400, €6,000 or €8,000 a year per club by grade; 40% off with Scova Athlete | Pricing |
| SponsorFlo | Sponsorship software for teams, events, venues, cities and nonprofits that sell sponsorships | Yes: $299, $599 or $799 a month (3, 5 or 7 seats); Enterprise from $2,700 a month | sponsorflo.ai |
| SponsorCX | Sponsorship management: partnership details, assets and contracts in one place, with fulfilment tracking and reporting | No. Its site says pricing is tailored, by number of users and integrations | sponsorcx.com |
| SponsorUnited | "Sponsorship intelligence platform": deal data and benchmarks for brands, rights holders, media and agencies | No price on its website | sponsorunited.com |
| KORE (with Two Circles) | Audience and partnership intelligence for leagues, clubs, federations, brands and venues | No price on its website | koresoftware.com |
| Relo Metrics | AI measurement of sponsor exposure across broadcast, streaming and social | No price on its website | relometrics.com |
| Blinkfire | Social media analytics and sponsorship valuation with visual brand detection | Plans listed (Bronze, Silver, Gold, Enterprise) without prices | blinkfire.com |
Scova Partners prices exclude VAT, on a 1-year contract paid yearly. Dollar prices are as each vendor shows them. Other companies may change their pages; tell us at contact if something here is out of date and we will fix it.
Match the tool to the job
You need to prove the value of logo exposure on broadcast and social
That is measurement: Relo Metrics and Blinkfire detect brands in video and posts.
You want market-wide data on who sponsors whom and for how much
SponsorUnited sells deal intelligence across sports and brands.
You run many partnerships and need fulfilment under control
SponsorCX and SponsorFlo are sponsorship CRMs used across sports, events and venues.
You sell a football club's inventory and want to know what it is worth
Scova Partners is built for football: fair-value ranges for each asset in your league and crowd, brands ranked by fit with the reasons written out, and every deal tracked to renewal, at a price on the page. Try the demo or estimate your licence.
How we checked
We read each company's own website on 25 October 2026 and quote only what it says there. We do not repeat third-party price estimates. Scova Labs makes Scova Partners, so read this page as a vendor's comparison and check the linked sources.